Hotel Performance Evaluation free essay sample

This Department publishes research notes, conference reports, reports on the work of public agencies and associations, field (industry) reports, and other relevant topics and timely issues. Contributions to this department are submitted to its two Associate Editors: Research Notes to Juergen Gnoth (Department of Marketing, University of Otago, Dunedin, New Zealand. Email ) and Conference Reports to Russell Smith (Hospitality and Tourism, Nanyang Technological University, Singapore 639798, Rep. of Singapore. Email ). Unsolicited conference and agency reports will not be accepted. RESEARCH NOTES ww. elsevier. com/locate/atoures Annals of Tounsm Research, vol. 31, NO. 3, pp. 712-715, # 2004 Elsevier Ltd. All rights reserved. Printed in Great Britain 0160-7383/$30. 00 A DEA Evaluation of Taipei Hotels Wan-Erh Chiang Ming-Hone Tsai Li Shau-Mei Wang National Central University, Taiwan It is always a major concern for top management to measure efficiency. Data Envelopment Analysis (DEA) is an excellent tool for assessing the relative efficiency of decision-making units. This research is aimed at measuring hotel performance by DEA under three operational styles of International Tourist Hotels (ITHs) commonly een in Taiwan since 2000: Independently owned and operated, franchise licensed, and managed by international hotel operators. We will write a custom essay sample on Hotel Performance Evaluation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The results are expected to provide hoteliers with a basis for constructing strategies and promotion plans. With carefully selected indicators (input/output variables), DEA is able to locate and diagnose inefficiencies, and to provide information for improvements. Several in-depth interviews were conducted with top managers of some Taipei ITHS for critical indicators.