Quikr vs Olx Essay

Before you bewilder down to plan the future of your alliances marketing activities, you need to arrive stock of where your rules of order is now and wherefore you ar there. One serviceable modality to get a clear catch of where your club currently sits is by victimisation a turn out analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. By using the SWOT analysis you laughingstock identify where your club stands in the market, which provides a useful launch pad for qualification future marketing plans. Take the age to work by the SWOT do by carefully and you will have a clearer theme of The things your club does well, and the things you need to change on (strengths and opportunities). What types of competition exist for your club and which ones can be defended (strengths and threats) Whether your club needs to change the product itself to protect from away influences (weaknesses and threats) Which issues your club needs to make as its prior ities (weaknesses and opportunities). Strengths When you look at the strengths, concentrate on the club itself and whether it can achieve the outcomes you want.Examples of strengths involve sinewy fiscal base. Strong local anesthetic anesthetic need for your product, many new members, and so forth Group of skilled volunteers. Support from local businesses, politicians, etc. Well- fit clubhouse. Committee is well-structured, enthusiastic, capable, etc. Weaknesses Weaknesses a good deal appear as the direct turnaround of the strengths listed above and intromit Weak financial base. Diminishing need or passion for your product, fewer new members, etc. hardly a(prenominal) volunteers. No support from local businesses, politicians, etc. Out of realise ill equipped clubhouse. Committee is poorly structured, overworked, dis refered, etc. Opportunities Opportunities mean to the possibilities of new growth because of the changes in the external environment and can includ e such(prenominal) things as Promotion of manoeuvre by brass authorities, e. g. renewed Push stand for campaign. New population of potential users miserable into the area, e. g. with children. Grants by local and national government to encourage sport and recreation. Organisations looking to shit local activities. Seasonal interest in particular sports, e. g cricket in summer, football in winter. International or national interests the activity your club is touch on in, e. g Commonwealth or Olympic Games. Promotion of your activity to a divers(prenominal) age group or sexual urge e. g. lawn bowls to teenagers, rugby to girls. Threats As with strengths and weaknesses, the threats are often very similar to the opportunities. Examples of threats include Traditional sponsors of sport and recreation ever-changing the way they spend their sponsorship dollars. Seasonal interest in particular sports or activities which is in direct competition with your own, e. g. competing c odes of Rugby. Promotion of sport to different age groups or sexual urge which competes with your clubs interest e. g. concert dance and soccer for girls. Other interests including television, video games, drill activities, part-time work for teenagers, and so on. succession related issues for example, competition for volunteers time, longer working hours, both(prenominal) parents working children unable to attend, especial(a) available free time for both children and parents. Other organisations with better facilities. Lack of familiarity and interest in your product.A SWOT Analysis should be drawn up to look like this Internal STRENGTHS WEAKNESSES Factors stack simple and quick Not having worldwide find, therefore diversification (Things about Strong funding might be a problem at later stage. your club) experient partners Norwest Venture Partners brings in a stria of No acquisition till date as a result OLX has surpassed quikr. experience Employee base is ver y low assume to increase the sales force and swimming rather than vertical target former(a) opportunity to increase market share. client Centric, not just technology centrical Free confounded call enthronement in analytics, mobile platforms External OPPORTUNITIES THREATS Factors mesh penetration(10%) is bound to increase Low immersion barrier (Things Internet surfing through mobiles has surpassed PC. Competitors have international experience and wooden-headed pockets. outside of Mobile base is gigantic and recently they have introduced a missed call Zero switching cost. your club) feature. big Competiton Cloud computing (SaaS, PaaS) could be useful in reducing the cost. Network effectuate Its a great idea to draw this up on a whiteboard or large piece of make-up and use as a brainstorm base at a delegacy meeting.